WD My Passport AV gets Announced, Portable storage optimized for Media playback

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Looking for a portable hard drive to save all your precious HD videos on and easily hook up with your media player at home? If so, then the new WD My Passport AV might just be what you need.

It’s optimized and designed for media playback making it the ideal device to be the storage center of your home entertainment system. It’s compatible with select 2010 Sony Blu-ray players, Microsoft Xbox 360, Sony PS3, select TV models, and of course, the WD TV family of media players as well. It likewise supports the Direct Copy technology of Sony making it easy to directly save HD videos on it from a compatible Sony Handycam without having to hook up to a computer. You can check out the full list of compatible devices here.

The WD My Passport AV is now available through select retailers in the Philippines and packs 320GB of storage with a SRP of P4,850.00 (3-year warranty). You can download a brochure here or check out the full press release available after the break.

WD® INTRODUCES NEW MY PASSPORT™ AV PORTABLE MEDIA DRIVES

Optimized for Video Storage and Playback, My Passport AV Media Drives are Designed to Work with Select Sony® Camcorders, Blu-ray Players and Other Popular Media Players

Manila, PHILIPPINES – Mar. 15, 2010 – WD® (NYSE: WDC), the world’s leader in external storage solutions, today introduced its new My Passport™ AV portable media drives. Designed specifically for video storage and playback, the new My Passport AV portable media drives deliver a plug-and-play experience for digital media enthusiasts. Available now at select retailers, the My Passport AV portable media drive is offered with 320 GB of capacity.

A large and increasing number of game consoles, camcorders, TVs, DVRs, Blu-ray players and media players, including the WD TV® Media Player family, allow consumers to connect a USB drive and play the multimedia content from the drive on an HD TV. The My Passport AV portable media drive is designed to meet the requirements of this demanding video streaming environment. It delivers the formatting and low-power consumption that assures out-of-the-box compatibility with many leading CE (consumer electronics) devices.
WD worked to ensure that the My Passport AV portable media drives operate seamlessly with the Direct Copy feature offered in Sony’s new Handycam® video recorders. Direct Copy lets Handycam users offload and archive HD video directly to a My Passport AV portable media drive without a computer, creating room to shoot more HD videos when their Handycam hard drive becomes full.
Consumers can then play back their stored videos using Sony’s latest Blu-ray players or any of the WD TV media players by just connecting the My Passport AV portable media drive via the USB port on these players. Specific Handycam and Blu-ray model compatibility information is available on the WD Web site.

With its small footprint, the My Passport AV portable media drives are designed to fit neatly in a home entertainment center. The included stand and extra long cable makes it easy to position the drive neatly in entertainment centers, maximizing the airflow and minimizing heat around the drive.

“With more and more devices capable of generating and playing back HD video – camcorders, Blu-ray players, game consoles – portable hard drives are the best solution for this 8 GB-per-hour capacity-intensive content. The My Passport AV portable media drive is optimized for a better digital video experience with a growing list of consumer electronics, starting with Sony’s latest camcorders and Blu-ray players,” said Dale Pistilli, vice president of marketing for WD’s branded products group.

Price and Availability

The new My Passport AV portable media drives feature a 3-year limited warranty. My Passport AV portable media drives are distributed by Axis Global Technologies, Inc. and ATP Peripherals (Phils), Inc. and are available through select retailers. MSRP for the My Passport AV portable media drive with 320 GB is Php 4,850.00.

My Passport AV Compatibility

My Passport AV portable media drives are formatted FAT32 and are compatible with Windows® XP, Windows Vista™, Windows 7, Mac® OS X® and Apple’s Tiger®, Leopard®, and Snow Leopard®. My Passport AV portable media drives utilize the same drive technology found in WD AV drives inside leading cable and satellite set-top boxes and DVRs (digital video recorders) around the world.

The My Passport AV portable media drives are compatible with the following devices:

– WD TV family of media players;
– 2010 and later Sony camcorders with Direct Copy functionality;
– Sony 2010 Blu-ray Disc Players including BDP-S370, BDP-S470, BDP-S570;
– Sony 2010 Blu-ray Disc Home Theater Systems including BDV-E370, BDV-E570;
– JVC LT-32P689 television;
– Samsung® LN32A550 television;
– Phillips® 42PFLA332D television;
– Microsoft Xbox 360® (compatible with the USB media playback feature); and,
– Sony PlayStation®3.

For a complete list of devices compatible with the My Passport AV portable media drives, please visit the WD Web site. A product specification sheet and photos of My Passport AV drives are available on the company’s Web site at http://www.westerndigital.com/MyPassportAV.

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