Western Digital unveils the latest MyBook Essential, MyPassport Essential HDDs

Standard

Before Ondoy ravaged the Philippines, Western Digital unveiled the latest iteration of their MyBook Essential and MyPassport Essential external hard drives.

Western Digial MyPassport Essential (left), MyBook Essential (right)

Aside from being smaller, the new MyBook Essential now boasts of a front illuminated segmented gauge as opposed to the solid one of the past as well as a protection status indicator and a redesigned ventilation system. The new MyPassport Essential is also a lot sleeker and is now 20% smaller than previous models. Both the MyBook Essential and MyPassport Essential also feature the all-new WD SmartWare backup software.

Price starts at P4,900 (500GB Windows) for the MyBook Essential and P4,600 (320GB) for the MyPassport Essential. Full press release after the break.

WD® UNVEILS REDESIGNED MY BOOK® ESSENTIAL™ AND MY BOOK FOR MAC® DRIVES WITH NEW WD SMARTWARE™ SOFTWARE

Helping Consumers Keep Their Digital Lives Safe in One Place

MANILA, Philippines – Sept. 22, 2009 – WD® (NYSE: WDC), the world’s leader in external storage solutions, today introduced its new, smaller, sleeker My Book® Essential™ and My Book for Mac® desktop external hard drives equipped with the new WD SmartWare™ software and hardware-based encryption. The new appliances visually present consumers’ data in a software control center, providing them peace of mind that their precious photos, videos and files are securely protected. Available now at select retailers, the new My Book Essential and My Book for Mac drives are offered in capacities ranging from 500 GB to 2 TB.

According to research firm Parks Associates, the average U.S. broadband household currently has over 120 gigabytes (GB) of digital media and files, which is expected to grow to over 1 terabyte (TB) of data by 2013. The accelerating shift from physical media (such as photo negatives, CDs and DVDs) to digital media (such as digital photos, videos and downloads) means that consumers’ real lives and digital lives are increasingly overlapping. And while 70 percent of consumers back up their content, the majority of these people are using manual, cumbersome methods such as copying and pasting to multiple CDs and DVDs, and less than 18 percent use software that automatically and continuously backs up their content. As a result, many consumers’ digital lives are unprotected and at risk.

When the My Book Essential drive is plugged in for the first time, the simple and intuitive first backup process launches automatically. The real-time visual interface of WD SmartWare software gives users a reassuring view of their backup as it happens. After the first backup, users’ files are backed up automatically every time they change or add a file.

My Book Essential and My Book for Mac drives also feature user-selected password protection combined with military-grade 256-bit hardware encryption, which scrambles files before they are stored. Typically found only on much more expensive drive systems, the encryption acts as a virtual padloc¬k to keep users’ data safe.

“Keeping an extra copy of your digital life used to be a painstaking, manual task undertaken only by the most expert and diligent of users. WD’s new My Book Essential and My Book for Mac external hard drives, powered by WD SmartWare, have finally made it easy enough so that anyone can do it,” said Dale Pistilli, vice president of marketing for WD’s branded products group. “WD’s new drives combine massive storage capacity, visual backup, and hardware encryption, so consumers can now actually see their digital life, safe in one place.”

WD SmartWare software works on Windows® PCs and Mac computers. WD My Book Essential hard drives are designed for Windows-based PCs while WD My Book for Mac drives are formatted for Mac computers and are compatible with Apple® TimeMachine™, Apple’s integrated backup solution.

Availability and Pricing

The new My Book Essential drives are offered in capacities of 500 GB, 1 TB, 1.5 TB and 2 TB. My Book Essential drives are available now at select retailers and MSRP will be:

My Book Essential Edition – 3.5” USB 2.0 Personal Storage (New Product)
WDBAAF5000EBK-SESN P 4,900
WDBAAF7500EBK-SESN P5,500
WDBAAF0010EBK-SESN P 6,900
WDBAAF0015EBK-SESN P 8,500
WDBAAF0020EBK-SESN P 13,900

MSRP My Book Mac Edition – USB 2.0 Interface (New Product)
WDBAAG0010HCH-SESN P 6,900
WDBAAG0020HCH-SESN P 13,900

WD SmartWare Software

WD SmartWare software features:
– Visual backup displays that show content in categories and shows the progress of backup;
– Automatic, continuous data backup will instantly make a second copy whenever you add or
change a file;
– Retrieve valuable data to its original location whether it’s lost data or the file has been
overwritten; and,
– Customizable data backup that allows user to set drive security, run diagnostics, manage
the power settings, and more from the WD SmartWare control center.

My Book Essential

The new WD My Book Essential and My Book for Mac drives with WD SmartWare software feature:
– Smaller, sleeker, more streamlined design and elegant book-like shape that takes up
minimal space;
– 256-bit hardware encryption and password protection for peace of mind knowing that data
is protected from unauthorized access;
– Illuminated capacity gauge lets user see at a glance how much space is available on the
drive;
– USB 2.0 interface – for convenience and compatibility among multiple computers;
– WD GreenPower Technology™ lowers internal drive power consumption by up to 30
percent, a sleep mode reduces power during idle times, and a power-saving feature turns
the drive on and off with your computer;
– Planet-friendly packaging derived from recycled materials to minimize waste;
– Ready to plug-and-play with Windows PCs; and,
– 3-year limited warranty.
The My Book for Mac drives are plug-and-play ready for Mac computer users and compatible with Apple TimeMachine.

About WD

WD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and media products.

WD was founded in 1970. The company’s storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital® and WD brand names. Visit the Investor section of the company’s Web site (www.westerndigital.com) to access a variety of financial and investor information.

###

Western Digital, WD, My Book and the WD logo are registered trademarks; My Book Essential, WD GreenPower Technology and WD SmartWare are trademarks of Western Digital Technologies, Inc. in the U.S. and other countries. Other marks may be mentioned herein that belong to other companies. All other brand and product names mentioned herein are the property of their respective companies. One gigabyte (GB) = 1 billion bytes. One terabyte (TB) = one trillion bytes. Total accessible capacity varies depending on operating environment.

WD® UNVEILS SMALLER, SMARTER AND MORE SECURE ULTRA-PORTABLE MY PASSPORT™ ESSENTIAL™ DRIVES WITH NEW WD SMARTWARE™ SOFTWARE

Pocket-Size Drives with WD SmartWare and Hardware Encryption Keep Consumers’ Digital Lives Secure in One Place

MANILA, Philippines, September 22, 2009 – WD® (NYSE: WDC), the world’s leader in external storage solutions, today introduced its smaller, smarter and more secure My Passport™ Essential™ and My Passport for Mac® ultra-portable external hard drives featuring WD’s new WD SmartWare™ software and equipped with hardware-based encryption. The new My Passport drives are more than 20 percent smaller than the previous generation My Passport.

The new portable drives with WD SmartWare software visually present consumers’ data in a control center, providing them peace of mind that their precious photos, videos and files are securely protected. Available now at select retailers, the new My Passport Essential and My Passport for Mac drives are offered in capacities ranging from 320 GB to 1 TB and come in a range of colors including Pacific Blue, Real Red, Cool Silver, Midnight Black, and Arctic White.

According to research firm Parks Associates, the average U.S. broadband household currently has over 120 gigabytes (GB) of digital media and files, which is expected to grow to over 1 terabyte (TB) of data by 2013. And while 70 percent of consumers back up their content, the majority of these people are using manual, cumbersome methods such as copying and pasting to multiple CDs and DVDs, and less than 18 percent use software that automatically and continuously backs up their content.

When the My Passport Essential drive is plugged in for the first time, the simple and intuitive first backup process launches automatically. The real-time visual interface of WD SmartWare software gives users a reassuring view of their backup as it happens. After the first backup, users’ files are backed up automatically every time they change or add a file.

My Passport Essential and My Passport for Mac drives also feature user-selected password protection combined with military-grade 256-bit hardware encryption, which scrambles files before they are stored. Typically found only on much more expensive drive systems, the encryption acts as a virtual padloc¬k to keep users’ data secure.

“The smaller and sleeker design of WD’s redesigned My Passport drives, combined with the intuitive visual backup experience of WD SmartWare software, makes this drive a smart and secure, travel-friendly storage choice,” said Dale Pistilli, vice president of marketing for WD’s branded products group. “These ultra-portable drives are a stylish and spacious storage solution for consumers to confidently backup, store and carry their entire digital lives.”

WD My Passport Essential hard drives are designed for Windows®-based PCs while WD My Passport for Mac drives are formatted for Mac computers and are compatible with Apple® TimeMachine™, Apple’s integrated backup solution. WD SmartWare works on Windows PCs and Mac computers and offers a seamlessly integrated option for Mac users who want an alternative to Time Machine or Mac OS 10.4 users who don’t have TimeMachine compatibility.

Availability and Pricing

The new My Passport Essential drives are offered in capacities of 320 GB, 500 GB and 640 GB; My Passport Essential SE drives are offered in capacities of 750 GB and 1 TB. My Passport for Mac drives are available with 320 GB and 500 GB. My Passport Essential and My Passport for Mac drives are available now at select retailers, and the MSRP is as follows:

My Passport Essential – USB 2.0 Interface (New Product)
WDBAAA3200ABK-PESN P 4,600
WDBAAA5000ABK-PESN P 6,500
WDBAAA6400ABK-PESN P 8,200
WDABM7500ABK-PESN P 9,200
WDABM0010BBK-PESN P 12,500

MSRP My Passport Mac Edition – USB 2.0 Interface, Mac Formatted (New Product)
WDBAAB3200ACH-PESN P 4,600
WDBAAB5000ACH-PESN P 6,500
WDBAAB6400ASL-PESN P 8,200

WD SmartWare Software

WD SmartWare software features:
– Visual backup displays that show content in categories and shows the progress of backup;
– Automatic, continuous data backup will instantly make a second copy whenever you add or
change a file;
– Retrieve valuable data to its original location whether it’s lost data or the file has been
overwritten; and,
– Customizable data backup that allows user to set drive security, run diagnostics, manage
the power settings, and more from the WD SmartWare control center.

My Passport Essential

The new WD My Passport Essential, My Passport Essential SE and My Passport for Mac drives with WD SmartWare software feature:
– Smaller, sleeker design offered in a range of colors including Pacific Blue, Real Red, Cool
Silver, Midnight Black, and Arctic White;
– 256-bit hardware encryption for peace of mind knowing that data is protected from
unauthorized access;
– USB 2.0 interface that powers the drive directly from the USB port on user’s computer, no
separate power supply is needed;
– Planet-friendly packaging derived from recycled materials to minimize waste;
– Ready to plug-and-play with Windows PCs; and,
– 3-year limited warranty.
The My Passport for Mac drives are plug-and-play ready for Mac computer users and compatible with Apple® Time Machine™.

About WD

WD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and media products.

WD was founded in 1970. The company’s storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital® and WD brand names. Visit the Investor section of the company’s Web site (www.westerndigital.com) to access a variety of financial and investor information.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s